1.8 million: That’s the drop in the number of American teens currently using e-cigarettes, compared to 2019, according to the 2020 National Youth Tobacco Survey, down to about 3.6 million in total. In 2019, 27.5% of high schoolers and 10.5% middle schoolers reported using e-cigarettes; in 2020, those numbers were down to roughly 20% of high schoolers and 5% of middle schoolers.
It seems we may have finally passed Peak Juul: the company that helped make vaping all the rage among American youth by targeting minors in its early ad campaigns announced earlier this month that it would be slashing its workforce by a third and is considering pulling out of 11 countries.
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